OPERATOR CASE STUDY

How we built a six-figure NEMT fleet on private-pay — with zero broker dependency.

This is not a client we marketed for. It is the fleet we co-founded, scaled, and still consult today. Every play we sell, we ran on our own vehicles first.

THE OUTCOME
9+

Vehicles scaled

6-Figure

Monthly revenue

100%

Private-pay & facility

0

Broker dependency

THE STARTING POINT

A new fleet in a broker-dominated market.

Like most NEMT startups, the default path was broker contracts: low reimbursement, high dead mileage, no control over volume, and zero brand of our own. To build a real, durable business we had to do the opposite of what most fleets do — go after private-pay riders and direct facility relationships, and build the digital presence to win them.

THE PLAYBOOK WE RAN

The exact system we now build for client fleets.

01

Owned the local map

Built and optimized the Google Business Profile and local SEO so the fleet showed up first for the searches that matter — not buried under brokers and directories.

02

Built a website that books

A fast, trust-building, conversion-focused site that turns a click or a referral into a booked ride — with the phone and request flow front and center.

03

Engineered trust

Systematically earned reviews and built the reputation signals that make families and case managers choose you over the unknown van down the street.

04

Won the facilities

Direct outreach to discharge planners, dialysis centers, and assisted-living facilities — the recurring, high-value relationships that fill a schedule with private-pay and facility-direct trips.

05

Married online and offline

Vehicle branding, local presence, and offline touchpoints all pointed back to the same trackable digital funnel, so every dollar compounded.

“We did not learn NEMT growth from a course. We learned it by meeting payroll on real vehicles, in a real market — and winning the private-pay trips everyone said were too hard to get.”

— Founder, NEMT Marketing  ·  co-founder & consultant to the fleet above

We already walked the path you are on.

You do not need an agency that theorizes about NEMT. You need one that has built it. Claim your exclusive territory and we will build your private-pay engine. One fleet per market.

Results describe a fleet co-founded and operated by NEMT Marketing’s founder. They illustrate our approach and are not a guarantee of specific outcomes for any client.

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